Dave sits down with Tommy Clark, founder of his own B2B social media agency, Compound, to talk about the ins and outs of social media strategy for B2B companies. Tommy shares his journey from running social for a SaaS company to building his agency and the lessons he’s learned along the way.

Tommy and Dave cover:

• Why LinkedIn is the go-to platform for B2B brands and how to maximize its potential
• The importance of posting consistently to build a strong social presence
• How using video content on LinkedIn can accelerate trust-building with your audience

Timestamps

• (00:00 ) - - Intro to Tommy
  


• (06:52 ) - - Why You Should Focus on One Core Social Channel
  


• (09:05 ) - - LinkedIn Success Using Just Text
  


• (11:15 ) - - How to Get More Audience Data through Posting Frequently
  


• (14:20 ) - - The Best Niche Content for Target Audience Engagement
  


• (18:17 ) - - Why Honesty is Important in Building an Audience and Network
  


• (23:26 ) - - Podcast ROI Beyond Sales and Downloads
  


• (24:09 ) - - Balancing Evergreen and Timely Content
  


• (30:42 ) - - Challenges and Trade-offs of Scheduled Social Media Posts
  


• (33:16 ) - - How to Focus on Client Success
  


• (37:21 ) - - How to Grow Followers and Relevance on LinkedIn
  


• (40:13 ) - - How to Maximize Direct Response Marketing with Gary Vee's Strategy
  


• (44:45 ) - - How to Create Video Content for LinkedIn
  


• (48:27 ) - - Why Diverse Perspectives are Important in Business
  


• (49:24 ) - - How to Use Social Media for Business Growth

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more